Back to Basics Rated “Best in Bags” 9 years running, by the Whole Dog Journal:

Back to Basics uses only 100% Human Grade Ingredients; it is 94% Digestible with three sources of protein and fat. After a few weeks on Back to Basics, you will see visible improvements in your dog or cat. They will begin to find their perfect weight; they will have a healthier energy level, and a sleeker, shinier coat. Check out our testimonials to hear how Back to Basics pet owners have reported their pets' chronic conditions were alleviated or eliminated entirely with a regular diet of Back to Basics. Your pet deserves the best! Click below to learn more

One Formula for All Sizes, Breeds and Life Stages! Why?

Do you think tall people and short people need different diets to be healthy? What about people from different ethnic backgrounds…do they need different diets to be healthy? Or better yet, what about a 20 year old and a 30 year old? Different diets? Of course not! So why would we believe our animals do? Life Stage formulas, Breed Formulas, and Size based formulas are nothing more than marketing. Back to Basics provides the best nutrition not the best marketing. Don’t believe the hype… It is time the pet food industry put it's focus on animal health and not making money.